Weekly Subscriptions
The dominant force in 2025 monetization, capturing 47% of total market revenue.
Market Share
47%
9.5%Growth YoY
Day 30 Churn
65%
2.3%High Turnover
Avg. Price
$6.99
0.5%Per Week
Adoption by Category
Percentage of revenue from weekly plans
Retention Curve
Survival rate of weekly subscribers over time
Why Weekly Works
1
Low Commitment
Users treat it as a paid trial, reducing the psychological barrier to entry compared to monthly or annual plans.
2
High LTV Potential
Despite high churn, the rapid monetization cycle generates significant LTV, especially in Utility apps ($58.40).
3
Flexibility First
Aligns with the 2025 consumer trend of prioritizing flexibility and psychological safety over cost savings.