TrendVault

Monthly Subscription Trends

Analysis of monthly subscription patterns and their declining market share.

Key Monthly Metrics

Market Share
11%
9.7%vs 2024
Avg. LTV
$28.50
4.2%YoY Change
Retention (Day 30)
57%
2.1%vs Weekly
Churn Rate
8.2%
1.5%Monthly Avg

Market Share Decline

Monthly Share Over Time
Steady decline from 28% to 11% since 2020
2020202120222023202420250%7%14%21%28%
Category Distribution
Where monthly subscriptions still thrive
  • Productivity
  • Entertainment
  • Education
  • Health
  • Other

Conversion Funnel

Monthly Subscriber Journey
From trial to long-term retention
Trial StartDay 7Day 14First PaymentMonth 2Month 60%25%50%75%100%

Why Monthly is Declining

Monthly subscriptions occupy an uncomfortable middle ground. They lack the low-commitment appeal of weekly plans and don't offer the savings of annual subscriptions. Users increasingly view monthly as "the worst of both worlds" — too expensive per month compared to annual, yet not flexible enough compared to weekly. The 9.7% decline reflects a polarization where users either want maximum flexibility or maximum savings.