TrendVault

Category Analysis

How subscription preferences vary dramatically across app categories.

Category Leaders

Gaming
78%
12.3%Weekly Dominant
Health & Fitness
67%
8.5%Annual Dominant
Productivity
35%
4.2%Mixed Model
Education
38%
6.1%Annual Focus
Utilities
$58.40
15.2%Highest LTV

Duration Preferences by Category

Subscription Mix by Category
Each category has a distinct optimal subscription model
GamingHealth & FitnessProductivityEntertainmentEducationUtilities0%25%50%75%100%
  • Weekly
  • Monthly
  • Annual
  • Lifetime

LTV & Performance

Lifetime Value by Category
Utilities lead with $58.40 average LTV
$0$15$30$45$60UtilitiesHealth &FitnessProductivityEducationEntertainmentGaming
Trial Impact by Category
Gaming sees biggest boost from free trials
HealthEntertainmentUtilities0%20%40%60%80%
  • With Trial
  • Without Trial

Category Performance Radar

Multi-Dimensional Category Comparison
Comparing retention, LTV, growth, conversion, and satisfaction
GamingHealthProductivityEntertainmentUtilities0255075100
  • Retention
  • LTV
  • Growth

Gaming Insight

Gaming's 78% weekly dominance reflects "try before you commit" behavior. Users want to test games without long-term obligations. Free trials boost conversion by 62% — the highest of any category.

Health & Fitness Insight

67% annual adoption reflects goal-oriented users who commit to long-term health journeys. These users view annual as an accountability mechanism — "I paid for the year, so I'll use it."