Market Overview
Subscription app trends and revenue analysis for 2025.
Key Subscription Metrics
Weekly Plan Share
47%
9.5%vs 2024
Market Growth
$170B
12.4%Projected 2025
Avg. Annual LTV
$46.10
2.1%Health & Fitness
Lifetime Adoption
19%
5.2%Revenue Share
Revenue Analysis
Revenue Share by Duration
Weekly plans dominate the market in 2025
- Weekly
- Lifetime
- Annual
- Monthly
- Other
Year-over-Year Growth
Comparison of revenue share 2024 vs 2025
- 2024
- 2025
Retention & Insights
Retention Rates Comparison
Percentage of users retained over time
- Day 30 Retention
- Year 1 Retention