Market Overview

Turkey's mobile market: Android vs iOS analysis for 2025.

Updated: Nov 30, 2025

Key Market Metrics

Smartphone Users

67.3M

98.9% mobile ownership

App Market Revenue

$910M

+31.1% YoY growth

App Downloads

3.9B

8th largest globally

iOS ARPU Advantage

2.4x

vs Android users

Operating System Market Share

Android dominates with 75.55% of Turkish mobile users

Android: 50.9M

iOS: 16.2M

Revenue Growth Trajectory

App market revenue doubled since pre-pandemic levels

Revenue Breakdown by Type

In-app purchases dominate with 55.6% of total revenue

The 75-24 Paradox

While Android holds 75.55% market share, iOS users generate 60-65% of app revenue. This revenue paradox defines Turkey's mobile market strategy.

Young, Digital-First Population

With a median age of 32 years and 6h 57min daily online time, Turkey represents a highly engaged mobile-first market.